The Challenge:

There's nothing like a good coffee in the morning, perfect spot to conduct business during the day, and lounge in the evening that serves beautifully crafted cocktails. Except the twist is that it's all under one roof, servicing multiple demands and times of day. With a world that's quickly becoming remote - work forward, autonomous and constantly on the go, creating a dynamic business such as this, just makes sense. However, without clear and valuable messaging, new or unfamiliar business types such as this, one can easily confuse customers and fail to connect. A brand built on clarity, and impeccable storytelling is exactly what would need to be executed for it land.


The Solution:

I created first a logo with three distinct and clever marks that perfectly fit together to connect with audiences that would add this to their daily work routine. Since their primary target market included busy on-the-goers, working professionals, and those that because they lacked time, were also searching for the best place to celebrate and let off some steam, such as real estate agents. The brand being based on all of this, we found it best to market it as an at home - feel concept, an all inclusive brand. Thus, building the logo based on the services/ experiences offered; the coffee bean for morning coffee, martini glass for evening cocktail lounge, and the two roofs shaping the martini. You get a professional, sophisticated and addictive brand all at every corner.