The Challenge

GGR needed a brand identity that conveyed trust, craftsmanship, and reliability in a crowded home services market. Their previous presence lacked consistency as they had no visual system to distinguish them in the market. All of this, making it difficult to stand out or immediately communicate professionalism to homeowners who value quality, transparency, and long-term relationships.


The Solution

I created a clean, grounded visual identity that reflects GGR’s hands-on expertise, warm family touch, and dedicated service. The branding was designed to feel strong, straight- forward, and approachable, working seamlessly across vehicles, print materials, and client-facing touch points. The result is a clear, polished, and trustworthy brand presence that helps homeowners feel confident choosing GGR for both small maintenance needs and larger remodeling projects.