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Serifina 2
Project Type
Rebrand & Refining
Date
Spring 2025
A retail boutique brought back to life after closing in 2012. From Serifina to Serifina 2, the brand needed a tune up, along with a completed brand suite in order to smoothly relaunch the opening of the beautiful and elegant store. Located downtown Excelsior, Minnesota, Serifina 2 specializes in monogramming, embroidery, and thoughtfully curated gifts.












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